Community & Family Services Division of BHSSC
The Community & Family Services division of BHSSC needed a website that matched the scale of its work and made it easier for families to find resources. I led the content strategy, structure, and launch communications for a full redesign, creating a modern, scalable hub that now serves families, educators, and community partners.
CFS’s previous site no longer reflected the scope of its programs. Information was scattered, navigation was confusing, and staff spent hours making manual updates.
The Redesign Needed To:
Bring 12 program areas into one cohesive site
Make resources easier for families to find
Integrate CRM tools to streamline inquiries
Create a structure that could scale over time
I managed the project from strategy through launch, working with internal teams, external design partners, and leadership to keep everything aligned and moving forward. My focus was to:
inquiries in the first 3 months via “Request Information” CTA
reduction in staff time updates
program areas consolidated into one website
to update content (down from hours)
of programs represented with updated content
SEO growth from integrated blog
The new CFS site is a scalable platform that makes it easier for families to connect with services — and easier for staff to maintain.
✓ Improved Lead Capture: Automated form submissions now flow directly into the CRM.
✓ Events as a Core Feature: Integrated calendar supports engagement and communication.
✓ Content Efficiency: Staff can post updates in minutes instead of hours.
✓ SEO & Visibility: Integrated blog continues to expand reach and awareness.
✓ Operational Impact: Staff spend more time supporting families, less time managing technology.
This project delivered more than a new website. It gave CFS a platform that reflects the full scope of its services, improves access for families, and frees up staff to focus on what matters most: supporting the community.
Ready to create results like these? Let’s talk about your next project.