Compass Partners in Learning Division of BHSSC
The TIE Conference is the region’s largest K–12 professional learning event, drawing 500+ attendees, 53 vendors, and 12 sponsors in 2025 — the highest participation in years.
I led a full-scale strategic communications campaign to boost registrations, grow sponsor and exhibitor participation, and keep audiences engaged from the first announcement through post-event follow-up.
Despite its strong reputation, the conference faced significant hurdles to participation:
Substitute teacher shortages limited district travel flexibility
Tight district budgets constrained professional development funding
Shortened planning window condensed promotional timelines
Our strategy needed to:
I led the project from strategy through execution, managing internal teams, external partners, and real-time event communications.
attendees — highest participation in recent years
vendors and 12 sponsors engaged
email open rate (vs. ~20% benchmark)
click-through rate (vs. 2–5% benchmark)
organic social reach
The campaign drove record registrations and strong sponsor participation while ensuring clear, consistent communication before and during the event.
✓ Boosted Attendance: Increased educator and administrator turnout despite external barriers.
✓ Sponsor & Vendor Growth: Secured record-level exhibitor and sponsor participation.
✓ Cross-Channel Consistency: Unified messaging across email, social, ads, and earned media.
✓ Day-of Engagement: Coordinated on-site announcements and digital updates, keeping audiences informed and engaged.
This project showcased how strategic messaging and cross-channel promotion can overcome participation barriers, drive record engagement, and strengthen long-term partnerships between educators, vendors, and sponsors.
If you’re ready to elevate your marketing and communications, let’s connect and explore how we can make it happen.